| Founded | 2001 |
| HQ | Newark-on-Trent, Nottinghamshire, England |
| Group | Gauselmann Group (Merkur), Germany |
| Signature mechanic | Jackpot King (proprietary progressive) |
| RTP range | Broadly ~94–96% default; Jackpot King variants typically run lower than the standalone game (a cut feeds the progressive), and RTP is often operator-configurable |
| Style | Mainstream, British fruit-machine sensibility. Branded and franchise themes built for a wide audience; medium to high volatility, with the jackpot and Megaways titles running hotter. Familiar and approachable rather than experimental. |
RTP figures are the studio's published defaults — many operators run lower-RTP versions of the same games, so always check the in-game info panel. This is an independent, informational studio review; Blueprint Gaming is not affiliated with this site. 18+ · Play responsibly.
About Blueprint Gaming
Blueprint Gaming was founded in 2001 in Newark-on-Trent, England, and for its first decade it was not an online slots company at all — it built physical AWP (amusement-with-prizes) machines for British pubs, arcades and betting shops. That land-based DNA is the single most important thing to understand about the studio. While most modern slot makers grew up designing for screens, Blueprint grew up designing for the cabinet in the corner of the pub, and their online games still carry that feel: clear hold-and-nudge-style features, a fruit-machine sensibility, and themes built for a mainstream British audience rather than the crypto-streaming crowd.
The turning point came in 2008, when Germany's Gauselmann Group (the parent behind the Merkur brand) bought a 50% stake; Blueprint launched its first online slot in 2009 and Gauselmann completed full ownership by 2012. Today Blueprint sits inside one of Europe's largest gaming groups, which gives a comparatively small Newark studio serious distribution and the means to run an entire jackpot network of its own. Its games run both online and in physical cabinets across the UK, Germany and Italy.
What makes Blueprint distinct is a combination of three things. First, branded content: they hold more big-name TV and film licences than almost any rival, turning Ted, The Goonies, Rick and Morty, The Flintstones, Deal or No Deal and many more into slots. Second, Jackpot King — their own proprietary progressive jackpot network that links eligible slots across participating casinos into shared, climbing pools (with tiered prizes branded Regal, Royal and the headline King's Ransom). Building your own jackpot infrastructure rather than relying on per-game features is unusual and genuinely sets them apart. Third, like most of the industry, they are a Megaways licensee — Blueprint was one of the earliest studios to license Big Time Gaming's shape-shifting reel engine, which is why Fishin' Frenzy Megaways and Eye of Horus Megaways exist.
The honest caveat with Blueprint is twofold. The **RTP on their slots tends to sit a touch below the market's best — broadly 94–96% as a default — and the Jackpot King versions usually run lower** than the standalone game, because a slice of every bet feeds the progressive pool. And because they are a game provider that supplies operators, RTP is frequently **configurable**, so the same title can run at different numbers at different casinos. Pair that with often high volatility on the jackpot and Megaways titles and you have games that are fun and familiar but rarely the most generous maths in the lobby. As always, read the info panel before you spin.
Blueprint Gaming signature mechanics
Every studio has a handful of mechanics it does better than anyone — the things you recognise the moment the reels move. Here are Blueprint Gaming's.
Jackpot King (proprietary progressive)
Blueprint's own progressive jackpot network. A slice of every bet on an eligible game feeds shared pools that climb across participating casinos, paying out in tiers (Regal, Royal and the headline King's Ransom). Building their own jackpot infrastructure — rather than licensing one — is what most sets Blueprint apart. The trade-off: Jackpot King versions of a slot usually run a lower base RTP than the standalone game.
Big-name branded slots
Blueprint holds an unusually deep roster of TV and film licences — Ted, The Goonies, Rick and Morty, The Flintstones, Deal or No Deal and more. If you want a slot of a property you recognise, Blueprint has probably made it. The brand is the hook; the underlying maths is usually a solid, familiar engine rather than anything radical.
Megaways (licensed from BTG)
Blueprint was among the first studios to license Big Time Gaming's Megaways engine, where the symbols per reel change every spin for up to 117,649 ways to win. Fishin' Frenzy Megaways and Eye of Horus Megaways are the headline examples. The mechanic is BTG's invention; Blueprint bolts it onto its established themes.
Fishin' Frenzy collect mechanic
The studio's flagship franchise. In the free-spins round a fisherman wild reels in cash-value fish symbols and pays out their combined value, a simple collect-and-multiply feature that has spawned a huge family of sequels (Megaways, Even Bigger Catch, Jackpot King and more). It is the clearest example of Blueprint's pub-machine clarity translated to a screen.
Cash & Lock / Rapid Fire Jackpots
Blueprint's take on the hold-and-win idea: cash-value symbols lock in place and trigger re-spins, sometimes tied to the Rapid Fire local-jackpot system. It is the same money-symbol loop you will recognise from many studios, executed in Blueprint's straightforward, fruit-machine style.
Most famous Blueprint Gaming slots
The games that built Blueprint Gaming's name. Where I have reviewed one, the card links straight to the full breakdown — RTP, volatility and my honest take.
Browse every game I have reviewed in the slot reviews hub.
How I approach Blueprint Gaming games
No tip beats the house edge — there is no winning system. These are about playing this studio's games informed and keeping it fun.
- Check the RTP in the info panel every time, and check it twice on Jackpot King games. The progressive-jackpot version of a Blueprint slot almost always runs a lower base RTP than the standalone version, because a slice of every spin is diverted into the shared pool. You are paying for a shot at the big number.
- Treat the jackpot as a lottery ticket, not a strategy. Jackpot King pots can look enormous, but the odds of triggering the top tier are tiny and the lower base RTP is the price of admission. Play these for the dream, with money you have already decided you can lose — never as a way to chase your stake back.
- Don't overpay for the brand. A slot being based on Ted, The Goonies or Rick and Morty does not make it better maths — the licence is the hook, not the value. Judge the game on its RTP and features the same way you would an unbranded slot.
- Respect the volatility on the Megaways and jackpot titles. Fishin' Frenzy Megaways and the Jackpot King games are built for long dry spells and rare big hits. Size your bets so a cold run of 100+ spins does not end your session, because that run is completely normal here.
- Demo first. Blueprint games are widely available in free play, especially on UK sites. Spin the Fishin' Frenzy free-spins round or a Jackpot King base game a dozen times for free to feel the rhythm before you risk real money.
- Know the brand's home turf. Blueprint is a UK-first studio, so its games and bonus structures are tuned for the British market and its rules — bonus buys are banned there, for example. The experience can differ depending on where you and your casino are licensed.
Blueprint Gaming FAQ
Where to play Blueprint Gaming
30 free spins or 50% freebet — Casino code MOON or sport code MOONSPORT — not cumulative
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This is an independent, informational review of Blueprint Gaming as a slot studio. Blueprint Gaming is not affiliated with this site. No strategy beats the house edge. 18+ · Play responsibly.